Athletic Apparel - 2023
Working with Chaotic Apparel, it was important to understand the brand image. Its unique versatility in athletic and leisurewear was important to capture and needed to be reflected in the final product. Highly textured images in scenic outdoor settings allowed the energy of athleticwear to shine through. In contrast, the casual, natural look of the models softened some of the feelings that the images evoke.
The client requested a 'laid-back California Vibe', which the video achieved. Video asset was recorded in 9x16 aspect ratio, optimized for Instagram.